Market Guide: Microsoft Teams Reseller List

Premium Teams options also offer access to webinars to up to 1000 attendees, advanced meeting options and extended meeting duration limits.

Alternatively, Teams can be bundled with broadband and leased lines. For example, Virgin Media O2 offer Teams with broadband connections up to 1 Gbps, or with dedicated leased lines for guaranteed speeds. This allows providers to offer integrated productivity and connectivity into a single solution. This enhances the end-user experience by providing simplified procurement and billing, optimised performance and sufficient bandwidth for network quality. Through end-to-end troubleshooting, they can also offer enhanced support. This differentiates their solution against competitors, increasing revenues by layering Teams as an add-on service beyond network accessibility and provides the ability to wrap managed services around the Teams deployment and migration.

Marketing and Selling Microsoft Teams

To best market and sell Microsoft Teams, it is advised that businesses first identify target markets. This identification includes:

• Key potential customer segments.
• Small and medium-sized businesses (SMBs) looking for an affordable, integrated collaboration solution.
• Large enterprises that require team communication across distributed geographical locations.
• Organisations within the frontline, retail, manufacturing or health sectors that require purpose-built tools to manage day-to-day activities.
• Businesses that leverage a remote or hybrid workforce and require a solution to stay connected.
• Businesses with unique needs or requirements where Teams can be tailored with offerings to suit their criteria.

Creating a product bundle can improve the marketability of Microsoft Teams. By bundling Teams with Microsoft 365 or Office 365 plans, this can be marketed as an integrated productivity solution. Alternatively, Teams can be sold as a standalone product, such as Microsoft Teams Essentials which can be marketing towards customers that just want core Teams features without the full Microsoft 365 suite. The ability to offer Teams bundled with broadband internet or connections or be offered as a managed service which can also be used to offerings to novice-level companies around Teams deployment, adoption, security and provides a basis for customised development. These offer the opportunity for ongoing customer engagement and thus continuous revenue.

Another way to market Teams is to use Microsoft Partner Network’s go-to-market resources, which include customisable marketing content, digital marketing tools, sales enablement assets and demand generation support. By co-branding with Microsoft, this enables you to showcase your expertise and build customer trust. This includes the use of partner badges and logos on your website and marketing materials. To supplement this, develop customer references and case studies highlight your businesses impact and use these within marketing campaigns. Promote your Teams offerings on your website, social media and events to educate customers on the benefits of buying Teams through your business. By listing yourself in the Microsoft Community Marketplaces, it enables you to reach a global customer base and collaborate with Microsoft sellers. Finally, by participating in the Microsoft AI Cloud Partner program, you can get access to personalised assistance, training and resources to help grow and practice Teams.

Managing Customer Relationships and Support

Building long-term customer relationships are crucial for maintaining long-term success. These relationships may cause re-purchasing and therefore act as a stable way to retain business.

One way of managing this customer relationship is to provide excellent customer service. This may come in several forms, such as reducing response-times, being more empathetic to customers, adopting a solutions-oriented approach and, more generally, going above and beyond for greater satisfaction. To deliver this customer service, your team need expertise in Microsoft 365 and therefore it is an important consideration that all members become Microsoft 365 certified.

By proactively communicating with the customer to understand their needs and business requirements, you can identify potential opportunities to add value for the customer. Alternatively, by scheduling regular check ins or by sending newsletters, you can also provide insights into your key offerings that customers may have a use case for.

Another proactive measure you can take is to develop a large knowledge base of common issues customers experienced and how these were resolved. By documenting resolutions, FAQs and best practices, your team can be seen as trusted advisors and customers will be more inclined to trust them to deliver their business goals, provide them with guidance and to recommend further Microsoft solutions to meet their growing objectives.

Offering customers ongoing training and adoption support can be a great way to provide greater customer service. Change management services are crucial for helping customers maximise the use of Teams and realise the business value that it provides. Further support should also be offered via as many channels as possible, such as phone, email, webcaht and self-service, enabling the customer to access their preferential support method. These factors in turn strengthens the partnership between the customer and yourself, leading to increased later sales potential.

Conclusion

In conclusion, becoming a Microsoft Teams Reseller offers your business with the opportunity to add additional revenue streams by assisting customers within a growing market. By joining the Microsoft Partner Network, you can gain access to marketing resources, training and support networks in order to successfully bundle Teams with your other services and provide a significantly improved offering over your competitors. Effective marketing and excellent customer service are crucial for retaining customers and creating success for both you and your customers seeking productivity and collaboration solutions.