Hosted VoIP Reseller UK Market Guide (2025)
Table of Contents
What is a VoIP Reseller?
VoIP resellers partner with service providers in order to resell VoIP products to end users. By purchasing discounted solutions in bulk, often rebranding the VoIP products under the reseller's name, resellers can sell on VoIP at a markup.
This business structure is made all the more profitable due to the fact that resellers take on no responsibility for managing the underlying infrastructure, which is handled by the VoIP service provider, allowing resellers to focus on the core of marketing, sales and customer services.
It's important to note the difference between wholesale providers, who sell services in bulk to resellers (B2B), and resellers, who sell to end-users (B2C). Further to this, there is often confusion over resellers and affiliates, with resellers controlling both pricing and customer relationships, whereas affiliates leave this with the provider and merely earn commission.
However, reseller models aren't the only variable when considering the VoIP reselling market. VoIP reseller programs typically operate under one of several distinct models, each suited to different business objectives.
White-label resellers fully rebrand the VoIP products, allowing them complete control to set their own prices, utilising their own invoice management independently and providing customer support directly. Alternatively, the co-branded model merges the reseller's brand reputation with that of the VoIP service provider, offering a combined market presence. Finally, the affiliate model enables partners to purely focus only on sales, whilst the provider manages all customer support and billing responsibilities.
Why Become a VoIP Reseller in 2025?
Given the upcoming "Big Switch Off" of PSTN/ISDN networks in 2027, VoIP reselling is a growing industry, with the global VoIP market projected to reach $194.5 billion by the end of 2025.
A large contributor to this uptake is the inherent cost-efficiency of VoIP, providing businesses with features that traditional phone systems simply can't offer. This includes:
IP-based communications that simplify network infrastructure
Supporting trends such as remote working or hybrid patterns
Unification of all business communications as a service (UCaaS) for centralised voice and video calls, messages and often CRM-integrations/scheduling systems.
AI for voice recognition, allowing improved call routing and transcription services.
Unlike traditional telecom setups, VoIP enables resellers to effortlessly scale their services through adaptive routing and channel availability. With such a low barrier to entry and optimised cost effectiveness for high profitability, VoIP reselling can provide steady, predictable monthly income through its subscription-based offering. These recurring revenue streams offer high profit margins for successful VoIP reseller businesses due to low overhead costs compared to traditional telecom services, with both Managed Service Providers (MSPs) and resellers able to integrate both VoIP and cloud-based communication services into their own portfolio - easily creating a suite of services for a range of communication needs.
How to Start a VoIP Reseller Business (Step-by-step)
Step 1: Identify Your Target Market
To become a VoIP reseller, identifying a focus market enables your business to tailor VoIP products and marketing strategies to meet the specific communication needs and preferences of their ideal customers.
These needs vary based on the types of customers being marketed to, with small businesses, enterprises and specific industries all having individual requirements, as well as regional vs international markets coming with their own geographic considerations. Therefore, by differentiating your offerings from your competitors, your business can clearly address unique market demands, resulting in more effective messaging and higher customer engagement.
Step 2: Choosing a VoIP Reseller Model
Evaluate the available reseller models and consider which VoIP reseller program model suits your business best, selecting either white-label programmes, wholesale VoIP or affiliate reseller programmes (commission-based).
If you're unsure how these models differ, take a look at the "What is a VoIP reseller?" section, which highlights the differences in programmes.
Step 3: Selecting the right VoIP Provider/Programme
Choosing the right VoIP can be essential for meeting your focus market's requirements, therefore you should consider potential partners based on reliability, feature sets and the support they provide for you as a reseller account.
With the range of reseller models on offer, look for providers offering competitive wholesale rates and white-label options (if those suit your business strategy) and consider factors such as the VoIP reseller program's reputation, cost structure, scalability and technical requirements that your business may have to fulfil.
Step 4: Setting up your Business
When setting up your VoIP business, begin by choosing a suitable business structure to suit your needs, such as an LLC, which provides essential liability protection.
To resell hosted VoIP, you'll need to have chosen the VoIP program and created an online portal for management, as well as a billing and sales invoicing software, a Customer Relationship Management (CRM) system to ensure issues are duly dealt with and project management tools for keeping track of operations.
Finally, once these are all in place, design a variety of service packages tailored specifically to meet the needs and preferences of your market(s), providing your business with the specific criteria to match your focus niche.
Step 5: Launch and Customer Acquisition
Launching your VoIP business requires attracting customers and, if you haven't already, the best way to do this is to create a professional website and to establish an online presence to build credibility.
To help build out your presence, develop targeted marketing strategies and resources to promote your VoIP services, utilising digital marketing techniques to reach prospective clients.
One way to achieve this is through a "try before you buy" style demo environment that clearly showcases your services. This interactive platform will allow potential customers to experience your offerings first-hand, increasing the likelihood of converting leads into customers.
Another effective strategy is building a referral network or establishing channel partnerships. By working alongside technology providers and other businesses, you can extend your reach and leverage existing customer relationships. Offering incentives for referrals or creating mutually beneficial partnerships can significantly accelerate customer acquisition, which is especially important when starting out as a reseller.
Step 6: Growth and Scaling
Once you've got your initial customer base, it's important to build on this, which is best achieved by:
prioritising excellent customer support to build long-term client relationships and ensuring existing customers are retained.
utilising analytics and reporting tools to regularly monitor key performance metrics, focusing improvements on lacking areas
upselling and cross-selling options by integrating VoIP products with complementary offerings, such as cybersecurity solutions or managed services. This may also enable greater subscriptions but relies on service charge management.
Key Criteria for Comparing Hosted VoIP Providers
Before becoming a VoIP reseller, understanding the key criteria for comparing each VoIP system is essential. We've detailed some of the more common factors below to help differentiate between VoIP technologies and their partner programs.
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | Feature | Description |
|---|---|---|---|---|---|---|
| 1 | hyelland | 31/03/2025 10:59 AM | hyelland | 31/03/2025 10:59 AM | Target Customer Market | Many VoIP programmes target professional service firms or cater to SMBs through cost-effective pricing. |
| 2 | hyelland | 31/03/2025 10:59 AM | hyelland | 31/03/2025 10:59 AM | Reseller Business Models | Resellers can offer VoIP products under their own name, without requiring significant infrastructure investment. Creating new revenue streams with minimal overhead costs. |
| 3 | hyelland | 31/03/2025 10:59 AM | hyelland | 31/03/2025 10:59 AM | Products & Services | Hosted PBX offers features such as voicemail, call forwarding and conferencing, all managed by the provider. Multiple communication channels are combined into a single platform. |
| 4 | hyelland | 31/03/2025 10:59 AM | hyelland | 31/03/2025 10:59 AM | Features & Integrations | Includes features such as AI-driven call summaries, transcriptions and integrations with CRM systems. Some solutions also offer support for business-typical platforms such as Salesforce and Microsoft Teams. |
| 5 | hyelland | 31/03/2025 10:59 AM | hyelland | 31/03/2025 10:59 AM | Unique Selling Points (USPs) | Whilst entirely dependent on the vendor, key features often include high uptime SLAs, which ensure consistent service availability and AI features for real-time call transcription and auto-generated messages. |
| 6 | hyelland | 31/03/2025 10:59 AM | hyelland | 31/03/2025 10:59 AM | Reseller Support & Benefits | Providers should offer training and ongoing support to resellers, although marketing support to help resellers promote their services can be more limited. |
| 7 | hyelland | 31/03/2025 10:59 AM | hyelland | 31/03/2025 10:59 AM | Contract Terms & Pricing | Providers should offer transparent pricing with options for scaling up or down without long-term contracts. |
| 8 | hyelland | 31/03/2025 10:59 AM | hyelland | 31/03/2025 10:59 AM | Scalability & Global Reach | Consider features such as unlimited calling to multiple countries and the ability to add or remove lines without hardware upgrades. |
VoIP Reseller Programmes Comparison
By comparing each provider against the above criteria, telecom resellers can assess which VoIP partner best suits their reseller model and customer needs. Below, we've highlighted the major hosted VoIP providers in the UK, covering how each provider lines up.
BT Business (BT Cloud Voice/BT Cloud Work)
Our first inclusion, BT Business, is a leading provider of hosted VoIP products in the UK, offering the service since 2003. As the business arm of one of the UK's most established telecommunications companies, BT Business has helped shape UK VoIP, with heavy investments into network infrastructure and services.
Hosted VoIP Products:
BT offers three different hosted VoIP products, namely BT Cloud Voice, BT Cloud Voice Express and BT Cloud Work - all of which are specifically designed to cater to different business sizes, requirements and costs.
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | BT Cloud Voice | BT Cloud Voice Express | BT Cloud Work |
|---|---|---|---|---|---|---|---|
| 1 | hyelland | 31/03/2025 11:12 AM | hyelland | 31/03/2025 11:12 AM | A hosted VoIP PBX system designed for businesses with three or more users. | A simplified VoIP product tailored for micro-businesses with one user. | A unified communications solution powered by RingCentral/RingCX, primarily aimed at contact centres. |
Key Features:
BT Cloud Voice Express offers core features for the everyday single phone handler, such as call diversion, voicemail, caller ID, call transfer, automatic call queuing and call waiting capabilities.
Building on this, BT Cloud Voice offers more team-oriented features including hunt group, automatic call routing/forwarding, voicemail, Cisco Webex Teams integrations, recording, analytics, SIP trunking and 24/7 customer support.
However, for call centres, BT Cloud Works offers video and voice calling, messaging, AI analytics, group calling, integrations with Microsoft Teams, SIP trunking and 24/7 customer support.
Primary Sectors Served:
Arguably, BT targets UK businesses of all sizes, from small offices to larger enterprises, via its BT Business division. However, these BT solutions primarily serve a broad range of sectors, including healthcare, legal, retail, customer service, freelance, financial and public sector markets.
Reseller Programme (Joining & Model):
BT’s partner channel is formed through two models:
BT Authorised Reseller - Agency model ideal for smaller dealers, offering no sales targets or upfront costs and resellers earn a share of commission on sales (paid by BT)
BT Authorised Partner - Support provided by a master partner (such as Netify) for administrative tasks, training and order tracking, whilst customers contract directly with BT (no white-label option).
BT does not offer white-label resale as part of its partner programme, with partners selling BT-branded services for commission. For businesses wanting to utilise BT for white-label purposes, consider BT Wholesale, however this requires substantial volumes.
Reseller revenue-share, Pricing structures & Minimum Requirements:
BT’s reseller programme is commission-based, meaning that Partners earn one-off up-front commissions that are determined by a percentage of the contract value for each sale. This enables BT to offer no joining fees, however BT Authorised Partners must achieve revenue targets.
Reseller Support Provided:
BT Business offers a wide variety of support to its resellers through the BT Partner Programme, with key support elements including:
Dedicated account management - each reseller is paired with a dedicated account manager and has access to the Partner Channel team and offering guidance and assistance specific to your business.
Training - resellers receive extensive training across BT's product portfolio, not only supporting VoIP reselling but also supporting broadband and BTnet leased line selling.
Marketing and Sales resources - BT provides resellers with marketing resources, sales assistance and access to online tools through the Partner Gateway.
Administrative support - BT offers resellers with administrative support, including order processing and management, helping to improve transactions and customer satisfaction.
Key Differentiators:
Recognised by Gartner as the UK's leading network service provider and certified by CESG, BT offers a dependable network foundation for its VoIP products.
BT's Cloud Voice service allows for easy addition of extra lines and enables businesses to retain their phone numbers when relocating, providing flexibility and scalability that supports business growth without significant infrastructure changes. BT's Cloud Work service is designed to integrate effortlessly with popular collaboration tools such as Microsoft Teams, Zoom, and Webex. This integration facilitates unified communications, allowing businesses to combine their workflow, with voice, video and messaging services in a single platform.
Further to this, BT places an emphasis on security features, employing a dedicated team of 3,000 security experts who protect their networks from over 6,500 cyber attacks daily.
Other Services Offered:
One of the key benefits of BT Business' partner programme is that resellers also gain the ability to sell BT’s connectivity and mobile products. This includes BT Business Broadband product range, which encompasses ADSL, FTTC, FTTP and new SOGEA digital lines, as well as BT's BTnet ethernet leased lines, SD-WAN solutions and EE mobile SIMs/devices. By selling individual services as a converged bundle, resellers can provide a more complete solution, such as BT Cloud Voice bundled with BTnet leased lines and EE mobile backup for end-to-end services.
Ideal Reseller for Program:
The ideal reseller for BT Business's Hosted VoIP Reseller Program would be a UK-based reseller or Managed Service Provider (MSP) targeting SMEs or larger enterprises across sectors such as healthcare, legal, retail, customer services, freelance, financial and public sectors.
This is ideal for businesses that prefer an agency or commission-based model without significant upfront investment or infrastructure management.
BT Wholesale (Wholesale Hosted Communications)
BT Wholesale is the second BT offering that makes this list. Unlike BT Business, which doesn't allow white-label reselling, BT's Wholesale Hosted Communications (WHC) is a cloud telephony platform that allows resellers to white-label as their own service.
Hosted VoIP Products:
WHC offers a multi-tenant hosted Unified Communications platform, combining VoIP, messaging, video conferencing and collaboration services into a single package. Based on Cisco BroadSoft technology, BT Wholesale provides service provider partners with an all-in-one service to sell under their own brand, with variants including WHC for larger deployments and WHC Express for small businesses and single lines.
Key Features:
BT WHC offers a white-label multi-tenant platform with integrated VoIP calling, messaging, video meeting and collaboration technologies. Further to this, BT WHC offers advanced call management features that extend beyond traditional phone systems, including call routing, forwarding, recording, analytics, mobile and desktop app integrations, as well as administrative and user management portals.
One of the key benefits of BT WHC is the flexible deployment options, such as WHC Express for SMBs and WHC Enterprise for larger organisations, enabling BT WHC to cater to a wider range of business needs.
Primary Sectors Served:
We've already suggested that BT targets UK businesses of all sizes via their BT Business & Cloud Voice offering, however we'd argue that BT WHC can better cater to SMEs and large enterprises.
Reseller Programme (Joining & Model):
Resellers join through BT Wholesale’s partner programme. This comes with an onboarding process including commercial agreements, product training and certifications. The reseller model enables full white-labelling, allowing partners to brand and market the service entirely under their own company name, which is beneficial for building rapport with your customers.
Reseller revenue-share, Pricing structures & Minimum Requirements:
As a wholesale model, pricing is negotiated. BT Wholesale charges partners per-user license fees for WHC seats and usage (usually on a monthly basis), with volume-based discounts. The partner then adds their margin.
Revenue-share models vary based on committed sales volumes and contract lengths.
Typically, resellers must meet minimum monthly revenue commitments or subscription volumes to access preferential wholesale rates.
Reseller Support Provided:
BT WHC offers dedicated account management and both sales and technical training. These are backed up with marketing and branding resources, pre-sales technical assistance, 24/7 technical support/service desk resources and access to reseller portals and knowledge bases.
Key Differentiators:
BT Wholesale comes with the BT brand name, giving your business one of the strongest brand backing on the market, especially when considering BT Wholesale reputation and reliability.
BT Wholesale differs greatly from BT Business through its white-label capability, which is beneficial for businesses that want to re-brand the BT Wholesale VoIP under their own name
As previously mentioned, BT Wholesale differs from BT Business by being more scalable from small businesses to large enterprises.
Other Services Offered:
BT Wholesale's offers other solutions such as SIP trunking, connectivity solutions (Ethernet, broadband), wholesale mobile services, cloud security solutions and data centre/hosting services for a wide range of systems to build out your business portfolio.
Ideal Reseller for Program:
The ideal reseller for BT Wholesale’s WHC programme is a telecom or IT service provider looking to offer a BT-branded communications solution without investing heavily in infrastructure.
Suitable partners include MSPs, ISPs, telecom consultants and system integrators targeting SMEs, large corporations or public-sector organisations.
Gamma
Gamma offers multiple hosted VoIP products, such as the Horizon Cloud Phone System, which is a cloud-based communications solution that integrates voice, video and messaging into a unified platform.
Hosted VoIP Products:
The Horizon Cloud Phone system, as the name suggests, operates entirely over the cloud, which eliminates the need for on-site PBX hardware and facilitates communication across various devices and locations.
Gamma also offers Horizon Contact, a cloud contact centre solution tailored for small to medium-sized enterprises (SMEs). This solution is designed to improve customer interaction capabilities by providing advanced features such as call handling, conferencing and voicemail, all integrated within a single platform.
Key Features:
Gamma's Horizon system offers a range of features designed to improve upon traditional business communications. These include call diversion, hunt groups, interactive voice response (IVR) automatic attendant, voicemail-to-email functionality, recording, mobile applications and a user-friendly web portal for administration.
Horizon supports both desktop IP phones and softphones, allowing for the unification of fixed and mobile calls. With the integration of Webex, users gain access to enterprise-grade video conferencing, messaging and presence features within the same platform.
Horizon also offers add-ons for call analytics and unified communications (UC) integration, catering to a range of business needs. Further to this, security and compliance are prioritised, with features such as call encryption and PCI-compliant secure voice payment tools included, making it suitable for sectors with requirements for security for regulatory purposes.
Primary Sectors Served:
Gamma's services are primarily aimed at SMEs and mid-market companies. Through its network of channel partners, Gamma's solutions are widely adopted by small offices, multi-site businesses and public sector organisations, as well as larger enterprises via its Gamma Enterprise division.
In the public sector, Gamma supports over 2,000 organisations, including local and central government business, by improving service delivery and ensuring security/regulatory compliance.
Reseller Programme (Joining & Model):
Gamma operates exclusively through channel partners, offering a flexible partner programme designed to fit various models. Gamma's partner programme is tiered (e.g., Platinum, Gold partners) with performance-based benefits. To join, potential partners contact Gamma's channel team for evaluation.
The programme includes several partnership models:
Introducer/Referral: Partners refer leads to Gamma and receive a one-off commission for each successful sale. Gamma handles billing and support, minimising the overhead for partners.
Dealer: Dealers are commissioned resellers that sell Gamma services, while Gamma bills the customer. Partners earn commissions, which can be one-off or a recurring share of revenue. This agent model provides ongoing commission and access to Gamma's sales support without the need to manage billing elements.
White-Label (Simplicity) Partner: Partners sell under their own name, with Gamma providing a billing platform and branding, which allows partners to generate recurring revenue and maintain control over the customer relationship without building their own network or billing system. However it should be noted that Ofcom registration is required from this level.
Wholesale (Gamma Wholesale Partner): Large partners with their own infrastructure can purchase Gamma services at wholesale rates. Partners fully own billing and support, using Gamma as the underlying carrier. This model offers the maximum potential profit margins in comparison to the other models offered by Gamma and is best suited for telcos or ISPs who already have their own switching and billing capabilities.
Reseller revenue-share, Pricing structures & Minimum Requirements:
Whilst Gamma's pricing structures depend on the chosen model, dealer/agent partners earn commissions that are either a one-off payment or a recurring percentage of customer spend and white-label/wholesale partners receive wholesale rate cards for services, allowing them to set their pricing for end customers.
Reseller Support Provided:
Gamma provides support to its partners through its award-winning partner programme. Support includes partner onboarding, access to the Gamma Academy for training, kickstart sales support and marketing/campaign resources. Further to this, Gamma offers technical assistance that is available 24/7 through UK-based support teams, ensuring partners have the necessary means to provide timely service to their customers that fulfils their needs.
Key Differentiators:
Gamma differentiates itself from its competitors through their channel-only model, ensuring that partners have full control over their customer relationships without competition from the provider.
Gamma's flexible partnership models cater to businesses of various sizes and capabilities, allowing partners to choose the level of involvement that suits their business' strategy.
Other Services Offered:
Gamma also provides SIP trunking services, recognised as the UK's leading SIP trunk provider, enabling businesses to connect their on-premises PBX systems to the public telephone network via the internet.
Beyond hosted telephony and SIP trunking, Gamma offers business mobile plans, including SIM-only options, which can be viewed by many resellers as complementary to their hosted VoIP services.
Ideal Reseller for Program:
The ideal reseller for Gamma usually already serve SMEs, mid-sized businesses or public sector entities, enabling their business to leverage Gamma’s hosted VoIP as part of a larger package alongside already existing offerings.
Daisy Communications
Daisy Communications offers a range of hosted VoIP products under the Daisy Hosted Voice (DHV) product line, designed to cater to businesses of all sizes and industries.
Hosted VoIP Products:
Daisy Communications offers a range of different hosted VoIP products:
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | Daisy Hosted Voice (DHV) | DHV Lite | DHV All in One | DHV Contact |
|---|---|---|---|---|---|---|---|---|
| 1 | hyelland | 31/03/2025 11:36 AM | hyelland | 31/03/2025 11:36 AM | A flexible, cloud-based VoIP phone system suitable for businesses ranging from small offices to large enterprises. | Tailored for smaller businesses, allows users to retain their existing numbers and make calls using multiple devices. Ideal for hybrid working environments. | A bundled package that includes a DHV license and a handset, providing an easier transition to cloud VoIP. | An integrated contact centre solution that manages interactions across various channels, including voice, email, webchat and SMS, creating a single-platform customer experience. |
Key Features:
Daisy's hosted VoIP products offer features such as multi-site calling, automatic attendant, call analytics, call recording and built-in disaster recovery capabilities to ensure uninterrupted services.
The DHV Contact option adds contact centre features such as call queue management, wallboard dashboards and reporting. Daisy also offers a desktop call control app/integrator for click-to-dial and CRM integration.
Primary Sectors Served:
Daisy targets enterprises of all sizes (both SMEs and large-scale), healthcare sectors (via the use of their built-in disaster recovery capabilities) and contact centres (via their DHV Contact solution).
Reseller Programme (Joining & Model):
Daisy Communications offers a flexible reseller programme, with prospective resellers able to enquire by completing an online form. Following this, an expert from Daisy will discuss potential opportunities.
The programme itself accommodates various business types, from telecom agents to white-label service providers.
Telecoms Agent: A referral/commission model where the agent passes leads or contracts to Daisy and receives a commission for each sale. Daisy handles provisioning, billing and support to the end-customer.
Channel Partner: The partner sells Daisy services (often co-branded or Daisy-branded) and earns ongoing commission, while Daisy typically bills the end user.
Telecom Reseller: Partner resells under their own name but with Daisy’s support.
White Label Partner: Dedicated white-label programme where partners can completely rebrand the solution, with Daisy remaining anonymous.
Wholesale Telecoms: For larger partners, Daisy can act as a wholesale provider, where partners buy services in bulk and manage their own end-customer pricing/support.
Reseller revenue-share, Pricing structures & Minimum Requirements:
Daisy offers flexible tariffs designed to give value to customers and generate revenues for partners, with commission payments structured as either one-off upfront payments, monthly residual payments or a combination of both. Commissions can be applied across whole accounts, by service type, or at individual deal level.
Reseller Support Provided:
Resellers partnering with Daisy receive a range of support, including dedicated account management, product/sales training to equip resellers with the required knowledge and access to marketing resources to help build new leads.
Key Differentiators:
One of the key differentiators of Daisy is that they offer
one of the largest product ranges on the hosted VoIP market, helping to cater to a wider range of business requirements.
Other Services Offered:
In addition to hosted VoIP products, Daisy Communications provides connectivity solutions (including both broadband and leased lines), business mobile plans, cloud services (such as cloud backup and servers), as well as support services.
Ideal Reseller for Program:
Marketed as suitable for “any business, no matter their size or industry”, Daisy's ideal reseller already has a diverse customer base, with a wide range of enterprises, healthcare providers and call centres leveraging their services.
TalkTalk Business
TalkTalk Business (TTB) offers a range of hosted VoIP products, alongside their connectivity and networking offerings. As one of the largest B2B telecom providers in the UK, TalkTalk Business works with over 650 partners to deliver their services.
Hosted VoIP Products:
TTB's primary hosted VoIP offering TalkTalk Hosted Voice is a cloud-based platform for businesses (often referred to as “Hosted Voice Select” by partners).
TTB also offers Unified Communications as a Service (UCaaS), a solution suitable for organisations with more than 50 users, which leverages TTB's partnership with Mitel to deliver cloud voice and collaboration applications.
Key Features:
TalkTalk’s Hosted Voice comes with a multi-platform mobile and desktop application (introduced through Mitel’s MiCollab) that allows users to access full PBX functionality from PCs, laptops, desk phones and smartphones. This platform includes further capabilities, such as instant messaging, video calling, voice calling, voicemail, call transfer/hold, conferencing and presence monitoring.
TTB's hosted voice can also integrate with Skype for Business/Microsoft Teams and a variety of CRM systems via optional plugins, which allow partners to deliver features such as enterprise voice within the Teams interface.
Primary Sectors Served:
TalkTalk Business serves a wide range of UK business customers, from small businesses and sole traders up to large enterprises and public sector. They have over 800 business and public-sector partners, targeted towards SMEs and mid-market clients.
For example, TTB advertises that even sole traders or small offices can benefit from their voice services, and they have packages for medium-sized businesses, such as One Net partnership for mid-market. Enterprises with existing Mitel investments also use TTB’s cloud services due to the Mitel Platinum partnership.
Reseller Programme (Joining & Model):
TalkTalk Business has introduced a range of partner programme structures, created using a points-based system with three tiers:
Pro,
Power,
Power+
Each level provides differing levels of incentives, product and marketing support, training and education and consultancy from TalkTalk Wholesale Services' leadership team.
TalkTalk Business primarily sells through a large network of channel partners, including resellers, Value-Added Resellers (VARs), and wholesale carriers. TTB’s partner programme allows for resellers to sell TTB’s services to end customers for a commission (with TTB handling network operations and partner billing), wholesale selling using TalkTalk’s voice platform under a white-label or wholesale minutes arrangement and direct partners, such as large telecom providers who resell TalkTalk’s voice and data under their own name.
To join, prospective partners can contact TalkTalk’s partner team.
Reseller revenue-share, Pricing structures & Minimum Requirements:
TalkTalk Business competes on price against BT, with TTB’s all-in-one voice & data package once reported at “less than BT equivalent” for 20Mbps with inclusive minutes and call rates. This makes TTB's selling point affordability, as TTB enables partners to offer customers a cheaper alternative to new customers while still earning margin. One way this is achieved is TTB often includes call bundles, such as unlimited UK calls, which partners can pass on.
Reseller Support Provided:
TTB primarily supports partners via a partner portal, training and dedicated account management to ensure that partners are equipped to meet the needs of customers.
Key Differentiators:
TalkTalk Business offers network and security through collaborations with Cisco Meraki, SIP trunking and hosted contact centres for cloud-based contact centre solutions.
Other Services Offered:
TTB also offers SIP Trunking services for IP enabling on-premise PBXs, with TalkTalk providing call management tools and an Inbound Call Control (ICC) portal. Products can even be white-labeled by partners for Direct Inward Dialling (DID) management.
TalkTalk Business allows reselling of internet access services (leased lines, business broadband, FTTP), as well as Data networking solutions such as MPLS, SD-WAN and managed routers.
Ideal Reseller for Program:
Ideal resellers for TalkTalk Business will be targeting small businesses and sole traders from across the UK, mainly focusing marketing on the competitive pricing against BT's solutions.
Virgin Media Business
As part of Virgin Media O2, Virgin Media Business offers telecommunications and hosted VoIP within the UK.
Hosted VoIP Products:
Virgin Media Business (VMB) provides hosted voice services under its Cloud Voice portfolio. Alternatively, for SMEs, VMB has offered Voom Voice, a cloud phone service usually bundled with Virgin’s cable broadband for small businesses.
Key Features:
Virgin Media Business' hosted VoIP products offer features such as multi-site dialling, unlimited internal calls, call diversion, hunt groups, voicemail to email and conferencing.
If using the Teams Direct Routing, features include integrating the voice service directly into Microsoft Teams interface for users. Virgin’s voice services also include legacy support like ISDN30 (for those not yet moved) and traditional line rental.
The Voom Voice solution from VMB offers a more limited array of features but emphasises ease of use, with plug-and-play IP phones and an online portal to manage users.
Primary Sectors Served:
Virgin Media Business' primary hosted VoIP option targets mid-market and large enterprises, whereas the Voom Voice solution focuses on small businesses, such as small/home offices (SOHO) and SMEs.
The enterprise cloud voice solutions serve corporate clients (often as part of a larger network deal). Virgin Media's presence in the public sector (via frameworks and city networks) means local councils and healthcare trusts also frequently use their voice services.
Reseller Programme (Joining & Model):
Virgin Media Business sells both directly and via partners. These partners come in a range of forms, including referral agents that provide leads for Virgin Media in exchange for commission, wholesale resellers who buy services at a discount and resell them and system integrator partners.
To join, partners go through Virgin’s partner registration and are managed by a channel account team.
Virgin then provides a partner portal to quote and order services and will pay recurring commissions or allow margin.
Reseller revenue-share, Pricing structures & Minimum Requirements:
The minimum requirements for Virgin Media hosted VoIP services are that businesses use Virgin's broadband router or install a switch for connectivity. IP handsets provided by Virgin Media or compatible third-party devices are necessary for service use.
Business VoIP products (e.g., Horizon Collaborate) range from £15 to £30 per user per month
Reseller Support Provided:
Virgin Media offers dedicated support, such as business-grade SLAs, a Dublin-based live support desk and a self-service portal that offers a wide range of help functionality. During the setup process, Virgin Media also offers full training for the platform.
Key Differentiators:
Unlike many competitors (besides the likes of BT), Virgin Media owns its network, guaranteeing end-to-end service quality.
Services such as Cloud Voice allow businesses to operate from anywhere using mobile apps or softphone solutions, whilst integrations for Microsoft Teams and other collaboration tools can significantly improve productivity.
Other Services Offered:
Virgin offers other services, such as business broadband, fibre leased lines, Ethernet VPNs and IP transit. They also offer Business Mobile (through O2’s network), enabling partners to provide mobile SIMs.
Further to these services, Virgin Media also provides Session Initiation Protocol (SIP) Trunking for those migrating from ISDN to IP, IP Centrex cloud PBX and Direct Routing for Microsoft Teams with PSTN.
Ideal Reseller for Program:
The ideal reseller for Virgin Media's hosted VoIP either already resells Virgin Media's network telecoms or targets businesses that already leverage Virgin Media's network infrastructure. This includes Managed Service Providers (MSPs) or System Integrators who typically focus on mid-market and large enterprises.
Vodafone UK
Vodafone UK is the third-largest mobile network operator in the UK, with over 18 million subscribers, providing a range of mobile and digital services to individuals and businesses.
Hosted VoIP Products:
Vodafone offers a range of hosted VoIP products to suit a variety of different business sizes:
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | One Net Business | One Net Anywhere | One Net Enterprise |
|---|---|---|---|---|---|---|---|
| 1 | hyelland | 31/03/2025 11:50 AM | hyelland | 31/03/2025 11:50 AM | Vodafone offers One Net Business, a cloud-based phone system that integrates both landline and mobile communications. Designed for multi-site usage and across a range of devices (desk phones, mobiles, tablets and computers), Vodafone are suitable for smal | For smaller businesses and sole traders, Vodafone offers One Net Anywhere, a mobile-only solution designed specifically for much smaller setups. Made for up to 9 employees, One Net Anywhere provides a virtual landline number that rings on mobile phones, e | Finally, Vodafone offers One Net Enterprise, which is a higher-end offering, integrated with Cisco Webex and designed for larger enterprises with over 250 employees - delivered as a fully assured service with proactive support and management. |
Key Features:
One of the key features of Vodafone's hosted VoIP is that it joins up landline and mobile communications, providing multi-site businesses the ability to handle calls as one virtual office, whilst also providing other caller functions such as hunt groups and auto attendant, all managed via a single cloud-based management platform. This streamlines the experience for users regardless whether they are connecting via desk phones, mobiles, tablets or computers, which can also be essential for minimising on-premises hardware required.
On top of the physical feature benefits, Vodafone charges a flat-rate monthly fee with unlimited internal calls and reduces call divert charges by keeping communications within the Vodafone network, offering potential cost savings for prospective customers.
Primary Sectors Served:
Vodafone primarily targets UK businesses, however caters to a wide range of sizes through their various offerings. With Vodafone One Net Business particularly good for SMBs, One Net Anywhere for micro-businesses/startups and One Net Enterprise for large, public sector and/or cloud-first enterprises.
Across all business sizes, Vodafone's hosted VoIP products are particularly beneficial for sectors with a significant mobile or remote workforce.
Reseller Programme (Joining & Model):
To join Vodafone's reseller programme, prospective resellers must complete an onboarding form to provide information about their organisation and the products/services they're interested in reselling. Once completed, resellers work alongside Vodafone to establish a tailored Strategic Partner Agreement, gain OnePortal training and receive setup support for initial orders/customer migration to Vodafone.
The reseller model offers dedicated support from a Business Manager to help drive sales growth, access to Vodafone's training/support, alongside a wide variety of marketing materials.
Reseller revenue-share, Pricing structures & Minimum Requirements:
Vodafone offers modular cost options to suit different business needs, allowing partners to control costs with pre-packaged core service elements that adapt to their requirements. For example, Vodafone offers tiered pricing structures for hosted VoIP seats based on the number of users:
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | Partner Level | Users | Monthly Price Range |
|---|---|---|---|---|---|---|---|
| 1 | hyelland | 31/03/2025 11:51 AM | hyelland | 31/03/2025 11:51 AM | Silver | 1-500 | £3.30 - £6.60 |
| 2 | hyelland | 31/03/2025 11:51 AM | hyelland | 31/03/2025 11:51 AM | Gold | 501-999 | £2.20 - £5.50 |
| 3 | hyelland | 31/03/2025 11:51 AM | hyelland | 31/03/2025 11:51 AM | Platinum | 1000+ | £1.10 - £4.40 |
Reseller Support Provided:
Vodafone offers partners with service operation support, billing support, delivery assistance, fault management, business partner manager, training and setup support, with marketing resources provided.
Key Differentiators:
Vodafone Business UC with RingCentral combines voice, video calling, messaging, email, chat and file sharing into a single application, to provide not just unified communications but a primary platform for the majority of a business’ operations.
Further to this Vodafone offers modular solutions that scale from small businesses (OneNet Anywhere) to enterprises (OneNet Enterprise), ensuring adaptability for different business sizes.
Other Services Offered:
Vodafone offers both fixed (MPLS, leased line, SD-WAN) and mobile connectivity (5G), Cloud/Edge services, Internet of Things (IoT) services, cybersecurity solutions, business applications and general support (for SMEs).
This wide range of services makes Vodafone’s hosted VoIP appealing for resellers due to the vast range of potential services to bundle or resell from Vodafone.
Ideal Reseller for Program:
Given Vodafone’s expansion into over 30 markets, including Europe, Asia-Pacific and South America, ideal resellers have a global presence and local regulatory knowledge, enabling them to support businesses across multiple regions, which may also have distinct requirements.
Pragma (Ericsson-LG iPECS)
Founded in 2012, Pragma operates as a channel-only cloud service provider, offering Ericsson-LG’s iPECS Unified Communications technology. As the sole UK distributor of Ericsson-LG, Pragma plays a key role in bringing iPECS products to market, including hybrid IP-PBX platforms and mobility applications.
Hosted VoIP Products
Pragma offers both Ericsson-LG iPECS ONE and PhoneLine+. iPECS ONE is a unified communications solution that integrates voice, video, messaging and collaboration tools accessible via web browsers or mobile applications. PhoneLine+ is a cloud-based VoIP service designed to replace traditional landlines, providing cost-effective voice calls over broadband.
Key Features
The iPECS ONE solution provides all of the main unified communications features, alongside others such as telephony (call hold/transfer, conference, do not disturb (DND), visual voicemail, instant messaging, presence monitoring, one-number reach, video calling, outlook integrations, recording and click-to-call from browser.
iPECS Cloud supports both standard and premium packages tailored by user profile scaling from small sites (50 users) with a standard package or up to 200+ users on premium packages.
Primary Sectors Served:
Through its reseller channel, Pragma’s iPECS cloud is sold to small, medium, and mid-market businesses - suitable for offices from just a few extensions up to a few hundred.
Sectors include professional services, multi-site retail, healthcare and education, as well as call centres for SMEs (when utilising the iPECS contact centre module).
As Ericsson-LG’s solutions have historically been popular in the SME on-premise PBX market, Pragma and its partners often target those customers when moving them to cloud.
Reseller Programme (Joining & Model):
Pragma doesn't sell directly to end users, therefore they place a heavy reliance on channel partners, enabling telecom resellers and managed service providers to sell the Ericsson-LG portfolio on their behalf. Through a wholesale reseller model, partners purchase licenses from Pragma and resell at a profit. Because it’s white-label friendly, many Pragma partners will brand the hosted service as their own and the end customer contract is with the reseller, not Pragma.
To join, prospective partners must undergo training and certifications with iPECS products before signing up with Pragma. As a channel champion, Pragma typically requires partners be an established telecom/IT business that can support end customers
Once partnered, Pragma provides sales and technical training, marketing support, lead generation assistance and account management, often also hosting partner days and promotions to help growth.
Reseller revenue-share, Pricing structures & Minimum Requirements:
Due to being the exclusive UK distributor for Ericsson-LG's iPECS, Pragma does not disclose their revenue-sharing models, pricing structures or minimum requirements.
Pragma sells to partners at wholesale pricing, who then set retail prices for their customers. Ericsson-LG iPECS Cloud is known to be cost-competitive against other PBX vendors. There is also no recurring commission to Pragma beyond the wholesale fee, allowing partners keep all recurring revenue above the wholesale cost. This model is attractive for resellers wanting to build their own recurring revenue under their brand.
Reseller Support Provided:
Pragma provides technical and sales training courses to help resellers better support customers and win new business, with both entry-level and more advanced training options available. However if the training doesn't cover everything resellers need to know, Pragma has a dedicated technical support team to assist reseller engineers, with FAQs, how-to guides and a ticketing system for support requests.
Further to this, 90-day trial licenses are available for all Ericsson-LG partner applications, allowing customers to try advanced features without upfront commitment and accredited partners receive a free in-house iPECS cloud demo kit for support and demonstration purposes.
Key Differentiators:
iPECS offers specialised features such as Automatic Call Distribution (ACD) groups for sales and service teams, which can improve customer service and call handling efficiency.
The iPECS eMG80 is an IP/TDM hybrid communication platform, allowing businesses to leverage both IP and traditional telephony technologies. This hybrid approach can be beneficial for companies transitioning from legacy systems to VoIP.
Other Services Offered:
Aside from hosted VoIP systems, Pragma provides complementary products to help partners offer a full solution. This includes SIP Trunking services, which are often bundled with iPECS for external call breakout, connectivity solutions and supplying Ericsson-LG hardware, such as IP desk phones, expansion modules, and gateways.
Ideal Reseller for Program:
The ideal reseller for Pragma’s programme is an established UK-based telecom or IT reseller or Managed Service Provider (MSP) targeting SMEs, mid-market businesses and specific industries such as professional services, multi-site retail, healthcare, education and small-to-medium-sized call centres.
This programme is particularly suitable for resellers who prefer a white-label, wholesale reseller model, allowing them to brand Ericsson-LG iPECS solutions as their own, set their own pricing and manage customer relationships independently.
However, as customers are contracted with the reseller rather than Pragma, ideal Pragma resellers should also be capable of handling technical support directly.
Mitel
Hosted VoIP Products
Mitel’s primary hosted VoIP offerings are MiCloud Connect and MiCloud Flex:
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | MiCloud Connect | MiCloud Flex |
|---|---|---|---|---|---|---|
| 1 | hyelland | 31/03/2025 01:05 PM | hyelland | 31/03/2025 01:05 PM | MiCloud Connect is Mitel’s hosted UC service for small to mid-sized businesses, a multi-tenant cloud PBX with standard features. | MiCloud Flex is a more customisable cloud UC solution, often delivered on a private cloud instance, for larger enterprises or those with more complicated integration requirements. |
Key Features
Mitel’s hosted VoIP products provide all of the essential unified communications features, with MiCloud Connect geared towards ease-of-use. This places a heavier focus on basic telephony with features such as call routing, IVR, voicemail-to-email, conferencing, video or voice calling and messaging all being made as simple as possible. Whilst this does mean that Mitel's solutions have come under some criticism for being lacking functionality in comparison to its competitors, Mitel supports desktop applications on PC/Mac and mobile apps on iOS/Android.
Both Connect and Flex allow working from anywhere with softphone and mobile integrations, however MiCloud Connect has CRM integrations out of box with Salesforce and G Suite and MiCloud Flex can support hybrid deployments (mix of cloud and on-site gear) and offers more control, including the option for dedicated instances and tailoring for larger teams.
Primary Sectors Served:
In the UK, Mitel has a strong presence in healthcare (NHS trusts), government departments and large enterprises due to their historical PBX offerings.
Besides ease of use, Mitel’s deployment flexibility is arguably it's selling point, enabling public cloud, private cloud and on-site models, which means partners can tailor the solutions to almost any sector.
Reseller Programme (Joining & Model):
Mitel sells exclusively via a channel partner programme called Mitel Next (formerly Mitel Channel Program).
Once joined, partners are then categorised (Authorised, Gold and Platinum), based on sales volume and competencies, with higher tiers getting better discounts and benefits.
Partners can either be Resellers (buy Mitel products at wholesale discount and resell to end users with their own billing system) or Sales Agents (Mitel has an agent program for cloud solutions where the agent sells Mitel’s cloud service and Mitel bills the customer, giving the agent a commission). Alternatively, larger partners or service providers can wholesale the service (host instances in Mitel’s cloud but bill customers themselves).
Reseller revenue-share, Pricing structures & Minimum Requirements:
For Cloud (MiCloud Connect/Flex), Mitel charges per user, per month fees to the partner or customer.
Mitel resellers get a wholesale discount. Typically Gold/Platinum partners might get 40%+ off list for hardware and software. For cloud subscriptions sold as resale, the discount could be around 20-30% off list, allowing the partner a margin (or Mitel pays a commission of similar value if Mitel bills direct).
Mitel’s Agent Program (for cloud) would pay recurring commissions often in the range of 10-15% of the monthly recurring revenue, so that over time the agent earns significant income.
Reseller Support Provided:
Partners can access technical and support documentation on the PowerUP Hub and other technical publication sites, including the Mitel Document Center. Partners can also add or changing services through their partner or via Mitel support teams.
Key Differentiators:
Mitel offers a range of license types (Voicemail, Courtesy, Telephony, Essential, Premier, and Elite) with predetermined features, allowing businesses to choose the most appropriate option for different user types, with the ability to enable companies to customise their costs.
Mitel has also received recognition as a Gartner Magic Quadrant Leader for 5 years, showcasing their capabilities.
Other Services Offered:
Mitel provides contact centre platforms for businesses of all sizes, a variety of SIP/IP phones, digital phones, DECT wireless devices and conferencing equipment and managed services include consultation, design, implementation and ongoing support for IT infrastructure.
Ideal Reseller for Program:
The ideal reseller of Mitel's hosted VoIP typically have existing relationships or technical expertise with organisations that have complex or legacy telephony infrastructures, where Mitel’s flexible deployment models (public cloud, private cloud, hybrid deployments) offer a clear advantage over other offerings on the market.
RingCentral
RingCentral is a global UCaaS provider, offering a core product, RingCentral Office, which is a cloud-based business phone system combined with team messaging and video meetings.
Hosted VoIP Products:
RingCentral Office comes in multiple packages (Essentials, Standard, Premium and Ultimate), each with increasing levels of features.
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | Essentials | Standard | Premium | Ultimate |
|---|---|---|---|---|---|---|---|---|
| 1 | hyelland | 31/03/2025 01:18 PM | hyelland | 31/03/2025 01:18 PM | Priced at £9.99 per user/month | Priced at £15.99 per user/month | Priced at £24.99 per user/month | Priced at £32.99 per user/month |
| 2 | hyelland | 31/03/2025 01:18 PM | hyelland | 31/03/2025 01:18 PM | Limited to 20 users | Supports unlimited users | Supports unlimited users | Supports unlimited users |
| 3 | hyelland | 31/03/2025 01:18 PM | hyelland | 31/03/2025 01:18 PM | Includes core phone system features, unlimited UK calls, business SMS and basic reporting, team messaging and document sharing capabilities. | Increases video capabilities to 100 participants, offering unlimited internet fax and integrations with popular apps such as Microsoft 365 and Google Workspace, as well as business numbers in over 100 countries. | Increases video capabilities to 200 participants, adds automatic recording, CRM integrations and analytics. Offers single sign-on, multi-site administration and hot-desking features. | Provides more in-depth analytics, device status reports, unlimited storage and automated notifications for offline devices. |
Key Features:
Ringcentral offer a wide variety of features as part of their hosted VoIP product, enabling them to cater to a wide range of UK business requirements. These include unlimited UK calls and business SMS, HD-quality audio and video meetings for up to 200 participants, team messaging and file sharing, auto-receptionist and multi-level IVR (Interactive Voice Response), as well as management tools including forwarding, screening and blocking.
All plans come with mobile and desktop apps, enabling users to make and receive calls and messages on the go.
Primary Sectors Served:
Due to its multi-national support, RingCentral is favoured by companies that have offices in multiple countries and is popular with contact centres that utilise their CCaaS (Call Centre-as-a-Service). The service is delivered OTT (over the top of any internet connection), so even remote/distributed teams can make the most out of RingCentral.
Reseller Programme (Joining & Model):
RingCentral utilises a Channel Partner Program that supports referral partners, resellers and distributors.
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | Referral Partners | Reseller (VAR) Partners | White-label/OEM Partners |
|---|---|---|---|---|---|---|---|
| 1 | hyelland | 31/03/2025 01:20 PM | hyelland | 31/03/2025 01:20 PM | Registers deals with RingCentral’s direct sales team, with the partner then earning a commission. | These partners (usually larger MSPs or VARs) resell RingCentral. They handle the sale end-to-end and may even bundle it with their own services. RingCentral still bills the customer but the partner is the face to the customer. Resellers can earn higher re | RingCentral also has many white-label relationships, usually with large telcos rather than typical resellers, and involves rebranding of RingCentral's service. |
Reseller revenue-share, Pricing structures & Minimum Requirements:
The RingCentral affiliate program offers commissions for clicks, leads, sales and calls, a pay-per-call program is available and a maximum payout of $10,000 for a RingCentral Office sale. However, higher commission rates are available for high-performing affiliates.
RingCentral also has a Channel Harmony program for partners, where partners receive 100% compensation for deals of any size and RingCentral provides expertise/resources to help close deals.
Reseller Support Provided:
Resellers gain access to marketing resources, sales tools and training, including co-branded materials and campaigns for customer engagement. RingCentral offers free onboarding services for new customers, simplifying the setup process for resellers and round-the-clock customer support.
Key Differentiators:
Offers local PSTN support in 46 countries with an ability to provision toll-free and local numbers in over 100 countries, offering support for 18 languages across desktop and mobile apps.
One of the key benefits of RingCentral is its AI-powered call summaries and transcription, alongside real-time call transcription and auto-generated messaging.
Other Services Offered:
On top of their hosted VoIP services, RingCentral also offers platforms for team messaging/collaboration, video conferencing, contact centre solutions (with AI-powered customer experience management), tools for planning and executing virtual, onsite or hybrid events and conversation intelligence capabilities for CRMs.
Ideal Reseller for Program:
RingCentral’s global PSTN coverage in over 46 countries, with multilingual support, offers collaboration features that are appealing to companies operating across multiple locations or internationally. Therefore, resellers should be an established telecom, IT Managed Service Provider (MSP) or Value-Added Reseller (VAR).
8x8
Hosted VoIP Products:
The 8x8 X Series of hosted VoIP provides a full range of different packages, with each tier (X1 up to X8) - tiers X1 to X4 focus on unified communications capabilities, whilst X5 to X8 include increasing levels of contact centre functionalities.
Key Features:
The 8x8 X Series tiered features are as follows:
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | X Series | Features |
|---|---|---|---|---|---|---|
| 1 | hyelland | 31/03/2025 01:53 PM | hyelland | 31/03/2025 01:53 PM | X1 | Unlimited calls within the UK, automatic attendant, voicemail with transcription, mobile and desktop applications, support for HD audio and video meetings (up to 100 participants), team messaging and integration with platforms such as Microsoft Teams and |
| 2 | hyelland | 31/03/2025 01:53 PM | hyelland | 31/03/2025 01:53 PM | X2 | Often referred to as 8x8 Express, offers unlimited calls to 14 countries, including the UK, US, Canada and select European destinations. Video meetings for up to 500 participants, Business SMS, internet fax, recording capabilities, call handling and analy |
| 3 | hyelland | 31/03/2025 01:53 PM | hyelland | 31/03/2025 01:53 PM | X3 | Unlimited calling to 32 countries, offering features such as Switchboard Pro for improved call handling and recording storage for calls and meetings. |
| 4 | hyelland | 31/03/2025 01:53 PM | hyelland | 31/03/2025 01:53 PM | X4 | Unlimited calls to 47 countries, detailed call quality reporting and supervisor analytics tools and 8x8 frontdesk for improved receptionist call management. |
| 5 | hyelland | 31/03/2025 01:53 PM | hyelland | 31/03/2025 01:53 PM | X5 | Contact centre features, with voice-focused capabilities for skills-based routing. Access to real-time and historical contact centre reports, as well as graphical customer journey analytics. |
| 6 | hyelland | 31/03/2025 01:53 PM | hyelland | 31/03/2025 01:53 PM | X6 | Offers multichannel support, including voice, email, web chat and social media channels. Provides customisable wallboards, dashboards and customer experience analytics. |
| 7 | hyelland | 31/03/2025 01:53 PM | hyelland | 31/03/2025 01:53 PM | X7 | Co-browsing capabilities and support for various communication channels to improve customer interactions. Includes tools for quality management and speech analytics to monitor and improve service delivery. |
| 8 | hyelland | 31/03/2025 01:53 PM | hyelland | 31/03/2025 01:53 PM | X8 | Incorporates AI-driven tools such as predictive outbound dialling and speech/text analytics. Provides further quality management features (extending X6 and X7). |
All plans come with 8x8 Work apps (which include voice, video and chat in one). 8x8 also provides features such as recording (on X5+ or as an add-on) and integrations with Microsoft Teams. A key differentiator is 8x8’s inclusion of 48-country unlimited calling in certain plans, ideal for international firms.
Primary Sectors Served:
In the UK, 8x8 has clients from small charities and startups (using X2 or Express) up to large government agencies and multinational corporations (using X8 and tailored solutions)
Due to the 48-country unlimited international calling capabilities, we'd recommend 8x8 for companies with global sites or contacts, such as export businesses and outsourcing firms, enabling the most usage of this key differentiator.
Reseller Programme (Joining & Model):
8x8's reseller programme model supports a range of different partners, including:
Referral Partners: Similar to competitors, partners can refer deals to 8x8 and get commission. 8x8 often works through master agents like Avant or Telarus in the UK, so sub-agents can sell 8x8 easily. Agents are typically paid recurring commissions, a percentage of monthly revenue for the life of the customer.
Value-Added Resellers (VARs): Partners can resell 8x8 services directly. In practice, 8x8 still does the billing and service delivery, however the VAR is the main relationship face to the customer. VARs can bundle 8x8 with other services to provide a more complete/all-round solution.
White-Label: 8x8 historically offered a white-label option via its 8x8 Open Communications Platform for service providers. However, this is less common now in UK and most resellers choose to co-brand with 8x8 due to its known brand.
Reseller revenue-share, Pricing structures & Minimum Requirements:
8x8’s partner program, 8x8 Elevate, offers multiple revenue streams for VARs, resellers and agents:
One-time commissions on initial orders.
Monthly residual payments for ongoing subscriptions.
Equipment commissions for hardware sold alongside services.
8x8's Elevate program places a heavy emphasis on long-term profitability with competitive margins and personalised support for partners, therefore resellers can expect this to be reflected in any one-time commissions.
Reseller Support Provided:
The 8x8 Elevate Partner Program is designed to equip partners with all the necessary tools and training. This includes free sales and technical training to ensure partners can effectively deploy and sell 8x8 solutions, access to channel managers, technical leads, and deployment specialists, as well as resources to integrate 8x8’s VoIP/UCaaS platform with third-party applications.
Key Differentiators:
The main key differentiator for 8x8 is their 48-country unlimited calling policies in certain plans, which is more ideal for international firms in comparison to their competitors.
Other Services Offered:
8x8 offers many other services to bundle alongside their hosted VoIP products. These include CPaaS (Communications APIs), Hardware and accessories, network and SD-WAN services and professional services such as training for end-users.
Ideal Reseller for Program:
The ideal reseller for 8x8’s Hosted VoIP Programme is a UK-based Managed Service Provider (MSP), Value-Added Reseller (VAR), or telecom consultancy that targets businesses with international communication requirements or multi-site deployments.
The reseller should ideally focus on sectors such as outsourcing, customer service or professional services, where extensive international calling and contact centre capabilities are required for daily operations.
Vonage
Vonage is a telecommunications company best known for its early adoption and advancement of VoIP technology. Founded in 2001 (originally as Min-X.com), Vonage helped change the industry by offering residential and business VoIP services, part of the major conversion to internet-based calling in the mainstream.
Hosted VoIP Products:
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | Vonage Business Communications | Vonage Contact Center |
|---|---|---|---|---|---|---|
| 1 | hyelland | 31/03/2025 02:01 PM | hyelland | 31/03/2025 02:01 PM | Offers a unified phone system with voice, SMS, video meetings and team messaging. Provides various seat types and add-ons. | Integrates deeply with CRMs like Salesforce, which is more for mid-large contact center deployments |
Further to this, Vonage offers a suite of Communications APIs (for voice, SMS and verify), which are best targeted at developers rather than voice resellers.
Key Features:
Vonage provides all of the core calling & messaging features that you'd expect with any hosted VoIP solution, including unlimited domestic calling & texting as standard across all plans, call routing, automatic attendant, IVR, time-based greetings, virtual receptionist, call diversion, simultaneous ring, "follow me" for mobility, as well as voicemail-to-email (MP3 attachments sent directly to your inbox), selective call blocking to filter unwanted calls, call park & visual call park for transferring/holding calls, call announce (caller screening before answering) and team messaging.
Further capabilities include the integrations for the likes of Office 365, G-Suite, Salesforce, HubSpot and Microsoft Teams, all through the Vonage App Centre where customisation is possible with a range of apps/other integrations.
Primary Sectors Served:
The Vonage API platform is popular with developers in e-commerce and proprietary tech-heavy businesses that require their UC VoIP system to be fully integrated into their other platforms.
In addition to that, Vonage Contact Center (VCC) is heavily used in sectors such as tele-sales, customer support centres and financial services, where there is heavier integrations for systems such as Salesforce CRM, as this provides improved customer engagement.
Reseller Programme (Joining & Model):
Vonage has a Global Channel Partner Program, which in Europe has grown in recent years. This includes:
Referral/Agent Partners that register the opportunity and Vonage’s sales team will quote and close the deal/sometimes the partner co-sells. The partner earns commission for each customer.
Resellers (Wholesale) offers direct selling of Vonage as part of the reseller's portfolio, bundling Vonage with their services. However, Vonage’s standard approach is co-branded rather than fully white-label for most of these partners.
Master Agents/Distributors: Vonage works with master agents such as Avant, allowing sub-agents in the UK to sell Vonage easily through that route. To join, one can sign up on Vonage’s partner page, which gives access to their portal and resources.
In the UK, Vonage has been expanding its partner network to reach more SME customers. Partners typically do not pay to join, they are vetted for suitability, such as being an established IT/telecom provider.
Reseller revenue-share, Pricing structures & Minimum Requirements:
Vonage offers resellers a tiered discount structure based on sales volume, enabling partners to earn revenue through margin on service subscriptions and add-ons. Partners may also charge implementation/support fees independently.
Vonage's pricing structures are tiered as follows:
Consumer Plans: Starts at $19.99/month (mobile tier), scaling to $39.99/month (advanced tier) with annual discounts (for example 30% off for 12 month commitments).
Business Plans: Includes premium tier ($29.99/user/month) and advanced tier ($39.99/user/month), but mainline features such as recording ($49.99/month) and CRM integrations require add-ons.
Reseller Support Provided:
Vonage provides training and certifications through their Vocalocity University Partner Certification Program and Vonage Verified Training Platform, equipping resellers with the necessary skills to sell, implement and support its cloud communication solutions.
Key Differentiators:
Vonage’s network boasts a 99.999% uptime reliability and uses AWS global infrastructure. They also differentiate their offerings through VonageFlow workflow integrations and the fact that they can combine UCaaS with their Communications Platform-as-a-Service CPaaS APIs, for example, letting businesses embed communications in custom applications.
Other Services Offered:
Vonage offers Contact Center for Salesforce (and other CRMs), a cloud contact centre, alongside API solutions such as sending bulk SMS or integrating WhatsApp and IP phones (Vonage supports all the major providers such as Poly, Yealink and Cisco), ATA adapters for analog devices and any necessary routers or PoE switches for the solution.
Ideal Reseller for Program:
Given Vonage’s strengths in CRM integrations and communications APIs, ideal resellers should have technical capabilities or a developer-focused clientele that values customisation of potential VoIP products.
Voiceflex
Voiceflex is a multi-award-winning UK-based wholesale communications provider specialising in hosted VoIP and unified communications solutions. This includes winning the Partner Innovation Award in 2025 at the AudioCodes event for integrating AI-driven applications and cloud services into their VOCA (Voiceflex Omnichannel Contact Application) platform
Hosted VoIP Products:
Voiceflex offers multiple hosted VoIP products, with features differing depending on the product. Their primary offering is Voiceflex Flow, providing all of the standard features expected for a VoIP product for general business usage. On the other hand, Voiceflex Omnichannel Contact Application is largely catered towards call centres, acting as a Contact Centre as a Service.
Key Features:
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | Voiceflex Flow | Xelion Hosted Telephony | Voiceflex Omnichannel Contact Application |
|---|---|---|---|---|---|---|---|
| 1 | hyelland | 31/03/2025 02:04 PM | hyelland | 31/03/2025 02:04 PM | Offers telephony, messaging, meetings and Microsoft Teams integrations. Call Management, cross-platform and customisation support. | A fully interoperable VoIP platform for businesses of all sizes. Open platform architecture for resellers to create tailored communication solutions. | VOCA is an AI-powered, lightweight Contact Centre as a Service (CCaaS) platform designed to transform Microsoft Teams into a full-featured contact centre solution. Developed in partnership with AudioCodes, it integrates natively with Teams’ infrastructure |
Primary Sectors Served:
Voiceflex targets SMBs and mid-market partners (sub-£100M revenue) with more scalable, modular solutions than many of their competitors. Typical end-customers include offices with 5-200 users, multi-site small enterprises, and businesses that need reliable voice service with custom routing capabilities.
Reseller Programme (Joining & Model):
Voiceflex operates as a 100% channel-focused provider, serving distributors, ISPs, VARs, resellers, and dealers since 1998. To join, Voiceflex’s site invites partners to provide their businesses information and, if successful, gain access to the Voiceflex portal, where they can quote, order and manage services for their customers in real-time.
This portal is a key selling point, giving partners control over provisioning numbers, trunks and hosted seats, offering resellers full administrative control over their VoIP services without needing direct intervention from Voiceflex.
The reselling model is typically white-label/wholesale, where partners own the customer contact, set the pricing and bill them themselves. Voiceflex remains in the background as the carrier.
Reseller revenue-share, Pricing structures & Minimum Requirements:
As a wholesale provider, Voiceflex gives partners a rate sheet for services. These rates are influenced by call volume (higher usage equals discounted per-minute calls), call destination and routing quality.
However, other determinants, such as where a flat-rate, volume-based or hybrid pricing model is used.
It should be noted that partners must support SIP trunking or VoIP infrastructure. Voiceflex provides APIs and portals for self-service provisioning.
Reseller Support Provided:
Voiceflex provides support to the partner, including training, technical support and even assisting with complex solutions such as Teams integrations.
Key Differentiators:
Some of the key differences of Voiceflex versus some of the other solutions on the market is its built-in resilience, provided due to Voiceflex running on a fully redundant network core that can provide higher uptimes and failover routing, where calls can automatically divert to backup numbers if a site is unreachable.
On top of this, Voiceflex also provides fraud detection/protection as part of their offerings, which can be beneficial for businesses utilising phone lines to carry out important business procedures or transactions, meanwhile the integration of Flow and SIP trunks with Microsoft Teams, gives end-users the option to use Teams as their phone interface while Voiceflex handles the PSTN connectivity for an overall improved user experience.
Other Services Offered:
One of Voiceflex’s original services, partners can order SIP channels, allocate DDI numbers, and connect customers’ IP PBXs, whilst also supporting number porting and international numbers too.
Whilst we've already mentioned Voiceflex's ability to re-route to prevent outages, Voiceflex also have specific services for international routing, which is useful if partners have customers with overseas offices needing local call breakout.
Ideal Reseller for Program:
The ideal reseller for Voiceflex's hosted VoIP must support SIP trunking or VoIP infrastructure, especially Microsoft Teams integrations and should typically be serving small-to-medium-sized businesses (typically between 5 to 200 users), multi-site SMEs and mid-market companies.
Gradwell
Gradwell Communications is a long-standing UK VoIP provider catering to SMEs and, through the acquisitions of The Technology Group (TTG) in 2021 and Grapevine Connect in 2024, Gradwell have only strengthened their Wave solutions capabilities (and surrounding reseller reach/support).
Hosted VoIP Products:
Gradwell’s primary hosted VoIP product is Gradwell Wave, developed by an entirely UK-based engineering team and hosted via AWS UK data centres.
Focusing on ease-of-use, Gradwell Wave is a more simplified offering than other solutions on the market, but aligns well with the market of SMEs.
Key Features:
Gradwell's key features include all of the standard call handling functions, such as transfer, hold, forwarding, as well as IVR menus, call queues, ring groups and voicemail-to-email.
For businesses requiring work-from-anywhere or remote capabilities, Gradwell Wave offers softphone apps, meanwhile this is extended through Gradwell providing numbers and multi-site management via their portal, which is particularly beneficial for small businesses with multiple locations or remote staff.
Primary Sectors Served:
Designed as a simple solution tailored to small and medium businesses, including startups, multi-small-site businesses and sectors that need more flexible communication options. This follows Gradwell's over 20 year history with UK SMEs, as they were originally very popular with tech-savvy small business owners adopting VoIP.
Reseller Programme (Joining & Model):
Gradwell's exclusive partner programme, Gradwell Alliance offers access to the full Gradwell product suite (Wave, 3CX, SIP and broadband) to sell to their customers.
The least-involved partnership model, referral partners, earn commissions by referring leads. Referral doesn't require any customer management, however offers the least compensation.
Select Partners sell Gradwell products with Gradwell handling customer management, backed by specialist support, whilst approved partner tiers get access to more tools, higher margins and dedicated resources to improve growth. Partners can white-label Gradwell Wave to resell under their own name, with partners billing customers themselves.
To join the Gradwell Alliance programme, prospective resellers must contact Gradwell directly via their partner page or request the Alliance brochure for detailed terms.
Reseller revenue-share, Pricing structures & Minimum Requirements:
There are no minimum customer or seat requirements for entry-level tiers such as referral or select.
Gradwell themselves emphasise their “competitive rates to help you win new business” on their website, with the pricing structures for Wave VoIP below and varying via call rate management:
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | Wave 100 | Wave 1000 | Wave 3000 |
|---|---|---|---|---|---|---|---|
| 1 | hyelland | 31/03/2025 02:11 PM | hyelland | 31/03/2025 02:11 PM | Cost to Reseller: £7.50/user/month | Cost to Reseller: £10.50/user/month | Cost to Reseller: £15/user/month |
| 2 | hyelland | 31/03/2025 02:11 PM | hyelland | 31/03/2025 02:11 PM | Public pricing: £7.95 | Public pricing: £11.20 | Public pricing: £15.90 |
| 3 | hyelland | 31/03/2025 02:11 PM | hyelland | 31/03/2025 02:11 PM | Includes 100 landline/mobile minutes. | Includes 1000 landline/mobile minutes. | Includes 3000 landline/mobile minutes. |
Reseller Support Provided:
Gradwell offers the Alliance University, providing free training, marketing and technical resources for onboarding processes. Further to the Alliance University, Gradwell also boasts a one-stop support line for partners, providing expertise for more complex use cases.
Following their acquisition, Gradwell integrated Grapevine’s customer support capabilities into their Wave offering, which has been beneficial for Gradwell overseeing quicker and more-easy transitions/feature upgrades.
Key Differentiators:
Primarily positioned as a Broadsoft alternative, Gradwell Wave is specifically designed to be straightforward and user-friendly, ideal for SMEs that require VoIP functionality without unnecessary complexity.
This notion is extended further by Gradwell Wave being developed entirely by a UK-based engineering team and hosted in AWS UK data centres, therefore not only offering local data sovereignty but also faster customer support responsiveness in comparison to other solutions on the market.
Other Services Offered:
The acquisition of The Technology Group in 2021 has enabled resellers in the Alliance Partner Programme to differentiate with Wave and SIP products such as through the Wave Teams+ product, which offers direct routing for Microsoft Teams, allowing Teams to be used as the phone interface.
Gradwell also offer SIP trunking, business broadband, leased lines and mobile SIMs, therefore resellers can offer SMEs with Gradwell's services as a one-stop shop.
Ideal Reseller for Program:
The ideal reseller for Gradwell Wave is UK-based, primarily targeting SMEs, startups or small multi-site businesses that have more simple requirements and typically need straightforward, easy-to-use services.
One key draw for resellers is the full white-labelling of services, enabling resellers to build their own brand presence and manage customer relationships independently.
NTA (Network Telecom Associates)
NTA (Network Telecom Associates) is UK-based and long been recognised as a pioneer in the field of communication solutions. Their expertise in white-label services has set them apart from the competition, allowing their clients to seamlessly integrate their own branding and deliver a consistent user experience.
Hosted VoIP Products:
NTA offer a complete cloud PBX feature set accessible via their portal, with everything customisable, NTA's hosted VoIP is white-labelled in every aspect, from the web portal to mobile apps.
One branded aspect of NTA’s solution is MobeX, their multi-platform softphone/mobile app solution, where users can take their extension with them across devices.
Key Features:
NTA's key features include call transfer, hunt groups, IVR menus, call queuing, conference bridging, voicemail (extended with voicemail-to-email), recording, presence monitoring and an integrated billing platform.
Primary Sectors Served:
Heavily focused on UK SMBs, leveraging smaller telecom resellers, therefore much of NTA's business comes from those resellers’ local customers, which typically consist of 5 to 100 extension clients each.
Reseller Programme (Joining & Model):
NTA explicitly markets its reseller programme as “White Label Solutions… Customise your portal, marketing collateral, hardware, and software”, where partners buy services at wholesale rates from NTA and set their own retail pricing. They handle sales, first-line support and billing to their customers, whilst NTA handles the platform maintenance and second-line support to the partner.
To join their reseller programme, prospective resellers must contact NTA sales team.
Reseller revenue-share, Pricing structures & Minimum Requirements:
Revenue-shares are entirely up to the reseller due to being a fully white label VoIP, all profit after wholesale pricing goes directly to the reseller, therefore many resellers will try to implement competitive rates with other standard VoIP offers but also add their own service differences in order to garner interest whilst keeping healthy profit margins.
There are also no minimum requirements for reselling NTA's hosted VoIP, which can often be an appealing prospect due to letting small partners start with just a few users and grow.
Reseller Support Provided:
NTA offers dedicated account management with tailored assistance for onboarding, sales strategies and platform customisation. They also provide second-line support, unbranded marketing resources, training and technical documentation to further assist resellers to ensure they have all the required expertise.
Key Differentiators:
The key differentiator for Network Telecom Associates is that they focus on customisation and focus on benefitting the partner. For example, NTA provides the partner with a fully brandable instance, the partner gets their own portal URL with branding and the MobeX app can show their name/logo.
Other Services Offered:
NTA also recently launched a range of brandable desk phones, meaning even the hardware handsets can carry the reseller’s branding/logo, which complements their white-label program. helping “lock-in customer ownership” and partner margins
NTA provides underlying voice services such as
SIP trunking & termination,
DDI numbering services,
Voicemail-to-email
Ideal Reseller for Program:
The ideal reseller for NTA's hosted VoIP seeks full ownership of customer relationships and complete branding control with fully white-labelled VoIP.
Zen Internet
Zen Internet is a UK telecom provider known for broadband but also offers voice solutions, emphasising reliability and customer services as their main priorities. This was highlighted on when Zen was named the first-ever winner of the Which? Customer Service Brand of the Year in 2024.
Hosted VoIP Products:
Zen Internet offers two primary hosted VoIP products tailored for different business needs.
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | Business Digital Voice | CloudComms |
|---|---|---|---|---|---|---|
| 1 | hyelland | 31/03/2025 02:20 PM | hyelland | 31/03/2025 02:20 PM | A cost-effective, single-line VoIP service starting at £5 per month (excluding VAT) with 1,000 UK landline/mobile minutes. Unlimited minutes from £12.50 per month. | An enterprise-grade omnichannel solution powered by Cisco’s BroadWorks, ideal for larger businesses. |
| 2 | hyelland | 31/03/2025 02:20 PM | hyelland | 31/03/2025 02:20 PM | Offers calling, voicemail, call waiting, diversion, barring, number porting and mobile integrations (with the FRITZ! App). | Single platform for voice, video, messaging and email, integrated Cisco Webex calling. |
Both solutions leverage Zen’s reliable broadband and include security measures such as fraud monitoring.
Key Features:
Zen's offerings provide many of the standard hosted VoIP feature set, including multi-user management, call forwarding, hunt groups, voicemail to email and an admin portal.
Whilst not as feature-rich or marketed as heavily as specialised UC providers, Zen’s solution covers essential features for businesses focusing on voice reliability and simplicity.
Primary Sectors Served:
Zen primarily serves small to mid-sized businesses in the UK, including those who value good customer service and a single supplier for internet and phones. Zen also historically served a lot of home-office and micro businesses, hence the Digital Voice product bundling with broadband.
Through their wholesale programme, Zen aims to reach more customers via partners, who also target SMEs. Since Zen is a Which? recommended provider, sectors that value quality over rock-bottom price often choose Zen (such as education and professional firms).
Reseller Programme (Joining & Model):
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | Affiliate | Wholesale |
|---|---|---|---|---|---|---|
| 1 | hyelland | 31/03/2025 02:21 PM | hyelland | 31/03/2025 02:21 PM | Partners recommend Zen’s services and get a referral fee. This is simpler and geared toward those who just want to introduce business and let Zen handle the rest. | Allows partners to resell Zen’s broadband, Ethernet and VoIP as part of their own solutions. |
Zen highlight that partners can lean on Zen’s high-rated service to satisfy customers.
To join the programme, interested companies must contact Zen’s partner team.
Reseller revenue-share, Pricing structures & Minimum Requirements:
Affiliate partners earn a one-time referral fee per converted customer, with commissions on sales and post-sale service contracts and no minimum sales thresholds.
For wholesale resellers, partners set their own retail prices, leveraging competitive wholesale discounts to choose their own profit margins. However this model does require the reseller to have the capability to manage end-to-end customer relationships (ordering, billing and first-line support).
Reseller Support Provided:
Zen provides support for pre-sales/bid assistance and account planning. This includes technical and product training to handle customer queries, bespoke marketing tools, co-branded materials, press-release support and dedicated account management.
Key Differentiators:
Unlike many providers reliant on third-party networks, Zen owns its infrastructure, an award-winning 10Gbps MPLS network that ensures high call quality and uptime. This is highlighted by Zen being the only ISP to earn Which? Recommended Provider status for three consecutive years, praised for reliability and service.
Other Services Offered:
Zen is well known for their internet services, FTTC/FTTP broadband and ethernet leased lines. Partners can provide the underlying connectivity bundled with hosted VoIP to ensure customers have the bandwidth requirements met and Zen’s wholesale broadband is a big draw since they’re often seen as well-priced.
If you're interested in bundling VoIP alongside other services, Zen also offers SD-WAN, IP VPNs, cloud firewalling, ISDN30 replacements, SIP trunks and inbound number services, making Zen well-placed for complete solutions.
Ideal Reseller for Program:
Zen's ideal resellers typically bundle individual services including Zen’s broadband, ethernet leased lines and connectivity services alongside VoIP. Their customers (SMEs) will gravitate towards straightforward VoIP offerings rather than complex UC features, which often encompasses sectors such as professional services, education and where reliable voice quality is essential for daily operations.
VoIPline Telecom
VoIPLine Telecom is a UK-based VoIP service provider, supporting over 7,000 companies with their services. Founded in 2008, the company initially focused on IT support before transitioning to hosted VoIP.
Hosted VoIP Products:
Launched in 2016, their in-house developed platform is designed specifically for multi-tenancy. VoIPLine's services feature a drag-and-drop interface for call flow management, integration with Microsoft Teams/Skype for Business and automation for number porting and service provisioning
Key Features:
VoIPLine's hosted VoIP service offers cloud-hosted PBX, SIP trunking, CRM integrations to platforms such as Hubspot and a recently launched a Webphone mobile app for Android/iOS. These offer a wide range of flexibility, especially with the Webphone app, which allows leveraging remote or mobile workforces.
VoIPLine sets itself apart by being fully redundant, with uptime monitoring to ensure that business operations are fully maintained. Customers also benefit by retaining existing numbers, supported in the UK, US, New Zealand, amongst many other countries.
Primary Sectors Served:
Primarily VoIPLine positions itself to serve the likes of call centres and customer service organisations, businesses that typically leverage the use of their multi-tenancy capabilities.
Reseller Programme (Joining & Model):
To join their reseller programme, prospective partners should contact VoIPLine via their online form.
For white-label partners, VoIPLine provides a dedicated billing system, softswitch and multi-tenant PBX. Resellers can integrate VoIPLine’s call origination/termination services, offering customisable pricing and margins for call/SMS plans, full control over billing (per-second or per-minute) and payment collection through the reseller’s own gateway. However, wholesale providers must manage their own agreements, compliance and customer support.
For a less involved approach and a more ideal programme for IT companies, the reseller programme offers a web portal for customer management with instant provisioning, recurring commissions and support for number porting.
Reseller revenue-share, Pricing structures & Minimum Requirements:
The Channel Partner Program offers recurring commissions with pre-packaged services, whilst VoIPLine handles compliance, billing and support.
The Whitelabel Program enables resellers to set their own margins on services and customers pay directly via the resellers payment gateway.
Reseller Support Provided:
VoIPLine offers resellers with dedicated account management, access to marketing materials and sales training resources, as well as technical support and assistance for customer onboarding and troubleshooting, fully ensuring that resellers have all the expertise they need to resell effectively.
Key Differentiators:
One of the key differentiators of VoIPLine's hosted VoIP is the fully redundant infrastructure, with systems independently monitored for uptime with automatic outage alerts, ensuring over 99.9% reliability and directly peering with major global carriers for reduced latency and costs.
Other Services Offered:
VoIPLine also offers features such as SIP Trunking to connect existing PBX systems to VoIPLine’s network for cost savings on call termination/origination, SMS services and business-grade broadband plans, enabling resellers to sell complete package services.
Ideal Reseller for Program:
The ideal reseller for VoIPLine targets businesses in the UK that would make use of their multi-tenancy capabilities, VoIPLine’s high uptime (99.9%) and global capabilities, especially to customers who prioritise operations being completely uninterrupted.
Provider Comparison Matrix
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | Provider | Hosted VoIP Products | Key Features | Primary Sectors | Reseller Model | Other Services for Resellers | Reseller Pricing |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | hyelland | 31/03/2025 02:32 PM | hyelland | 31/03/2025 02:32 PM | BT Business | BT Cloud Voice, BT Cloud Voice Express, BT Cloud Work | Call diversion, voicemail, analytics, Cisco Webex integrations, SIP trunking | Healthcare, legal, retail, customer service, financial, public sector | Commission-based; BT-branded (no white-label) | Broadband, Ethernet leased lines, SD-WAN, EE mobile | Commission-based, determined by contract value |
| 2 | hyelland | 31/03/2025 02:32 PM | hyelland | 31/03/2025 02:32 PM | BT Wholesale | Wholesale Hosted Communications | White-label, multi-tenant, advanced call management, video conferencing | SMEs, large enterprises | Wholesale, full white-label | SIP trunking, mobile, cloud security, data hosting | Negotiated per-user/month fees with volume-based discounts |
| 3 | hyelland | 31/03/2025 02:32 PM | hyelland | 31/03/2025 02:32 PM | Gamma | Horizon Cloud Phone, Horizon Contact | Unified communications, IVR, mobile apps, secure payments | SMEs, mid-market, public sector | Referral, dealer, white-label, wholesale | SIP trunking, business mobile | Commissions or wholesale pricing |
| 4 | hyelland | 31/03/2025 02:32 PM | hyelland | 31/03/2025 02:32 PM | Daisy Communications | Daisy Hosted Voice (DHV), DHV Lite, DHV All in One, DHV Contact | Multi-site calling, analytics, disaster recovery, CRM integration | SMEs, large-scale enterprises, healthcare, contact centres | Referral, channel partner, telecom reseller, white-label, wholesale | Connectivity, business mobile, cloud services | One-off/monthly commissions |
| 5 | hyelland | 31/03/2025 02:32 PM | hyelland | 31/03/2025 02:32 PM | TalkTalk Business | TalkTalk Hosted Voice, UCaaS (Mitel) | Unified communications, CRM integrations, Teams integration | SMEs, mid-market, public sector | Referral, reseller, wholesale, white-label | SIP trunking, broadband, leased lines, SD-WAN | Commissions or competitive wholesale pricing |
| 6 | hyelland | 31/03/2025 02:32 PM | hyelland | 31/03/2025 02:32 PM | Virgin Media Business | Cloud Voice, Voom Voice | Multi-site dialing, Teams Direct Routing, conferencing | Mid-market, large enterprises, SMEs, public sector | Referral, wholesale resellers, system integrators | Broadband, fibre leased lines, mobile, SIP trunking | £15-£30/user/month |
| 7 | hyelland | 31/03/2025 02:32 PM | hyelland | 31/03/2025 02:32 PM | Vodafone UK | One Net Business, One Net Anywhere, One Net Enterprise | Mobile/landline integration, virtual office, flat-rate fees | SMBs, micro-businesses, large enterprises | Reseller tiers (Silver, Gold, Platinum) | Fixed/mobile connectivity, IoT, cybersecurity | £1.10-£6.60/user/month |
| 8 | hyelland | 31/03/2025 02:32 PM | hyelland | 31/03/2025 02:32 PM | Pragma (Ericsson-LG) | iPECS ONE, PhoneLine+ | Hybrid IP/TDM, video calling, CRM integration, ACD | SMEs, professional services, retail, healthcare, education, call centres | Wholesale, white-label | SIP trunking, connectivity | Wholesale pricing, reseller-defined margins |
| 9 | hyelland | 31/03/2025 02:32 PM | hyelland | 31/03/2025 02:32 PM | Mitel | MiCloud Connect, MiCloud Flex | CRM integration, hybrid deployments, flexible licensing | Healthcare, government, large enterprises | Reseller, sales agent, wholesale | SIP/IP phones, conferencing equipment, managed services | Wholesale discount 20-40%, recurring commissions |
| 10 | hyelland | 31/03/2025 02:32 PM | hyelland | 31/03/2025 02:32 PM | RingCentral | RingCentral Office (Essentials, Standard, Premium, Ultimate) | HD audio/video, unlimited calls, AI call summaries, global PSTN support | Multi-national businesses, contact centres | Referral, reseller (VAR), white-label | Team messaging, video conferencing, event platforms | Commissions, pay-per-call, one-off and recurring |
| 11 | hyelland | 31/03/2025 02:32 PM | hyelland | 31/03/2025 02:32 PM | 8x8 | 8x8 X Series | International unlimited calls (up to 48 countries), multi-channel contact centre capabilities | SMEs, multinational corporations, government agencies | Referral, VAR, white-label | CPaaS, hardware, SD-WAN, training | Commissions, monthly residual payments |
| 12 | hyelland | 31/03/2025 02:32 PM | hyelland | 31/03/2025 02:32 PM | Vonage | Vonage Business Communications, Vonage Contact Center | Unlimited domestic calling, CRM integration, API integrations | Tele-sales, customer support, financial services | Referral, reseller, master agents | Contact centre solutions, APIs, hardware | Tiered pricing based on volume, margin-based |
| 13 | hyelland | 31/03/2025 02:32 PM | hyelland | 31/03/2025 02:32 PM | Voiceflex | Voiceflex Flow, Xelion Hosted Telephony, VOCA | Microsoft Teams integration, fraud detection, built-in resilience | SMBs, multi-site SMEs | Wholesale, white-label | SIP trunking, international routing | Wholesale pricing, margin-based |
| 14 | hyelland | 31/03/2025 02:32 PM | hyelland | 31/03/2025 02:32 PM | Gradwell | Gradwell Wave | Simple VoIP, softphone apps, multi-site management | SMEs, startups, small multi-site businesses | Referral, white-label | SIP trunking, broadband, mobile SIMs | £7.50-£15/user/month |
| 15 | hyelland | 31/03/2025 02:32 PM | hyelland | 31/03/2025 02:32 PM | NTA | Fully white-labelled cloud PBX, MobeX softphone app | Fully customizable, integrated billing, presence monitoring | SMBs (5-100 users) | Wholesale, fully white-label | SIP trunking, branded desk phones | Wholesale pricing, reseller-defined margins |
| 16 | hyelland | 31/03/2025 02:32 PM | hyelland | 31/03/2025 02:32 PM | Zen Internet | Business Digital Voice, CloudComms | Cisco Webex integration, simple call management, reliable broadband | SMEs, home-office, education, professional services | Affiliate, wholesale | Broadband, leased lines, SD-WAN, IP VPNs, cloud firewalling | Wholesale discounts, reseller-defined margins |
| 17 | hyelland | 31/03/2025 02:32 PM | hyelland | 31/03/2025 02:32 PM | VoIPLine Telecom | Multi-tenant cloud PBX | Drag-and-drop call flow, global capabilities, fully redundant infrastructure | Call centres, customer service | Referral, wholesale reseller, white-label | SIP trunking, SMS, broadband | Recurring commissions, reseller-defined margins |
VoIP Market Trends and Opportunities for 2025
One of the most common trends in the hosted VoIP market we've noticed is the integration of artificial intelligence. Like most tech nowadays, AI is making an impact, with VoIP utilising it for:
Real-time call analytics,
Sentiment analysis
Automated call routing purposes
Predictive analytics
The continued rollout of 5G has seen more and more remote/mobile workforces being able to leverage ultra-low latency and improved connectivity, offering businesses with the ability to use VoIP with 5G for HD call quality in rural or underserved locations.
Finally, there has been significant growth in niche markets, with sectors of high potential including Healthcare (who require HIPAA-compliant VoIP for telemedicine), legal Firms (who need secure, encrypted communication for client confidentiality) and education (where scalable solutions are ideal for remote learning).
Challenges to Expect and How to Overcome Them
One of the most typical reseller challenges includes difficulties integrating with legacy systems and hybrid cloud setups. To avoid this issue, resellers should partner with providers offering plug-and-play VoIP products that market themselves as simplifying deployment processes.
Regardless of legacy integrations, once deployed, sometimes customers can complain about latency, jitter, and packet loss. This is usually due to poor internet connectivity and therefore Quality of Service (QoS) tools, that are often bundled in SD-WAN and other connectivity options, help to prioritise VoIP traffic and minimise call drops.
Another common customer complaint involves delays in transferring existing phone numbers to VoIP services, often which frustrates customers. Some solutions highlight their strengths in porting these numbers, therefore by partnering with these providers, these complaints can potentially be minimised.
When considering renewals, high competition forces price wars, reducing margins and customers switch providers either due to poor support or lack of value-added features. As a reseller, it can be tempting to focus on initial commissions, by focusing on support, bundle services and offering loyalty programs for long-term contracts or referrals, resellers can reap the rewards of long-standing relationships with their customers. Bundled services consolidate relationships, with businesses that are reliant on multiple systems from a single vendor less likely to switch and, if a reseller focuses on niche markets where there is less market saturation, this reduces the amount of competition and lowers the risk of customers moving to a competitor.
Finally, regulatory & compliance risks, such as GDPR and HIPAA compliance, can be a key determinant for businesses when choosing a VoIP solution. Resellers can face fines for mishandling call recordings or metadata, with legal obligations for accurate location tracking for emergency calls and fraud prevention now considered a requirement for many use cases. To avoid these issues, resellers should choose providers with built-in compliance tools, encryption and AI-based fraud detection to block suspicious call patterns, mitigating issues before they can occur.
Revenue and Profitability
When considering typical revenue models, resellers typically fall into one of the three following categories:
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | Subscription-Based | Usage-Based | Hybrid |
|---|---|---|---|---|---|---|---|
| 1 | hyelland | 31/03/2025 02:39 PM | hyelland | 31/03/2025 02:39 PM | Recurring monthly fees | Based on feature-usage, pay-per-minute/pay-per-hour billing | Combines fixed subscription tiers with overage charges |
| 2 | hyelland | 31/03/2025 02:39 PM | hyelland | 31/03/2025 02:39 PM | Unlimited calls and features | Charges only for what businesses use | Charges on a base plan then pay-as-you-go call rates for excess minutes |
These revenue models feed into pricing strategies and margins, with tiered pricing models allowing features to be marked up for improved profits. One way that resellers can optimise their profits is to use Non-CLI routes for low-cost calls and CLI/premium routes for high-margin business clients.
Another way to improve profit margins is to cater to niche markets, where additional services and functionality can add a premium to the overall pricing.
Checklist or Quick Reference Guide
Identify Target Market:
Define your target business type, this may already be dictated by your current customer base, such as SMBs, enterprises or specific sectors. This will help to discover the best provider for your customers.
Choose a Reseller Model:
This will be determined primarily through your level of relationship that you maintain with your customers. If you're used to billing them directly and handling support, white-label (full brand control, billing, customer support) and/or co-branded (shared branding, collaborative presence) models may be for you. Alternatively, if your business takes more of a hands-off approach, affiliate models (sales focus, provider-managed support/billing) are more ideal.
Select a VoIP Provider:
Find a provider that offers features that align with your customer's requirements. Commonly evaluated features include reliability, scalability, support, pricing, reputation and their ability to adhere to regulatory requirements.
Set Up Operations:
If not already established, choose a business structure (such as an LLC), if applicable establish billing, CRM and project management systems to help you keep tabs on different customer relationships and develop your own targeted service packages.
Launch and Acquire Customers:
For marketing and reputation purposes, create a professional website and online presence, leverage digital marketing and demos, whilst also building a referral networks and partnerships to get your initial customer set.
Scale Your Business:
Getting customers to sign up is great but the real profitability comes from re-signing the same customers year after year. Ensure you always provide exceptional customer support, utilise analytics and customer feedback for continuous improvement and to make the most of package offerings, upsell complementary services, such as cybersecurity and managed services to improve overall profits.
Frequently Asked Questions
How much capital do I need to start a VoIP reseller business?
Typically, most reseller capital should be focused on marketing, customer onboarding and optional tools such as CRM integration, therefore prospective resellers should ensure they are capable of adequately funding these key areas.
Through referrals and many of the white-label programmes, VoIP providers require no infrastructure investment and charge minimal upfront costs, lowering resellers' barrier for entry.
What's the typical profit margin for VoIP resellers?
Whilst profit margins are entirely dictated by reselling models and providers, we'd suggest that this will either be set by a provider (for commissions) or 30–70% on services for white-label programs, with 60–100% for premium routes (such as those with CLI-enabled calls). However, these margins may fluctuate dependent on market competition, amongst a variety of other factors.
How do VoIP resellers handle support and troubleshooting?
Resellers act as the first line of support for end-users, however what happens when you're not able to resolve the issue outright? One of the best ways that providers can assist resellers is through 24/7 technical support, which addresses issues such as outages, configuration issues or hardware failures, all of which can happen at any time of day and therefore, looking out for 24/7 offerings is important.
Similar assistance may be marketed as proactive monitoring (which uses AI to predict hardware failures and the like), or SLAs/uptime guarantees that highlight the provider's resilience and expected uptimes - offering compensation in the event of a failure.
Finally, providers should also offer a wide variety of training and documentation to help resellers resolve common issues independently. This can include call detail records (CDRs), VoIP monitoring software (VoIPmonitor, Wireshark) and network diagnostics in order to offer first line expertise.
What's the difference between a reseller and an affiliate?
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | Aspect | Reseller | Affiliate |
|---|---|---|---|---|---|---|---|
| 1 | hyelland | 31/03/2025 02:50 PM | hyelland | 31/03/2025 02:50 PM | Role | Sells services under own brand | Refers customers for commission |
| 2 | hyelland | 31/03/2025 02:50 PM | hyelland | 31/03/2025 02:50 PM | Profit Model | Recurring revenue (30-70% margins) | One-time/recurring fees (5-20% cut) |
| 3 | hyelland | 31/03/2025 02:50 PM | hyelland | 31/03/2025 02:50 PM | Responsibility | Handles billing, support and onboarding | Minimal involvement (link/banner ads) |